Inox Network Breakfast Meeting

26
Oct 2017
Thursday

In a first for our Inox network breakfast presentations, our October event will feature High Green entrepreneur and lingerie designer Natalie Mosley, talking bras & briefs over breakfast!

With 24 years of lingerie industry experience working with major international brands and UK department stores own labels, Natalie has recently launched Lucy May Lingerie. The stunning range is hand-made in South Yorkshire and the first lingerie brand to carry the prestigious Made in Sheffield mark.

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Combining sex appeal with comfort, the brand focuses on quality and perfect fit, says Natalie, who was General Manager of Sheffield’s international lingerie company Panache and managed their brand licensing division. She worked closely with Katie Price during a license agreement and has also worked with M&S, Andorra international and the coveted exercise wear brand Sweaty Betty.

At our Inox breakfast event, you will discover a whole new world of market research as Natalie explains how on the quest to find her target audience, she explored escapism forums created by women around the globe who enjoyed reading romantic novels where lingerie played a major role.

The brand has taken three years to develop and is named after Natalie’s grandmother, Lucy May. Each item is made of the highest quality fabrics and stitched with the precision make-up techniques and finishes essential to the brand’s premium market positioning.

Two machinists and a grader/pattern cutter are involved in production, which is based in High Green, and there are already plans to scale up.

“I am honoured to hold the Made In Sheffield mark. It is a mark of quality and symbolises everything our brand stands for,” Natalie declares.

Lucy May’s first collection, Maybella, in red and black two-tone European lace, is already in Sheffield stockists from Butterfly on Ecclesall Road to Bella Eve in Stocksbridge – and more are being sought.

You will also hear about how Natalie is marketing her brand through sophisticated Lucy May lingerie house parties and ladies’ nights, which feature one-to-one fitting consultations for every attendee. It is also sold online at www.lucymaylingerie.com)

In addition to all this lingerie business talk you will of course experience a complimentary breakfast in addition to a fantastic environment to network with fellow guests who are hungry to build their businesses with like-minded people with a highly-tuned entrepreneurial spirit.